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Marketsites The rapid growth of internet related technologies over the last decade has made many companies resognise the potential benefits of the internet as a new source of B2B trade. This has lead to the establishment of new 'virtual intermediaries' that trade products/services between businesses. These intermediaries are represented on the internet as complex web-sites, commonly referred to as 'marketsites' they provide buyers and sellers with a place to exchange products and services (Baratt, 2001). The relative success of these marketsites has been down to the ability of these new intermediaries to offer increased visibility in terms of product information availability and price The principle objective of all marketsites is to drive out the inefficiencies within the industry. Kalin (2000) estimated that by the end of 2003 the removal of these inefficiencies will benefit marketsite participants with savings up to $60bn Buyers and Suppliers Both buyers and sellers have seen the potential benefits that...

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