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UNIT 5 COURSEWORK ASSIGNMENT: MARKETING PLANNING DAN PHILLIPS Section 1 - Background Introduction - Introduction Headquartered in London, HSBC Holdings plc is one of the largest banking and financial services organizations in the world. HSBC has an international network comprising of over 9,500 offices in 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. Around 190,000 shareholders in some 100 countries and territories, have shares in the company. HSBC provides banking not only for individuals but also largely for businesses. Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities. One of HSBC's fastest growing services is their e-banking. This involves encouraging customers to complete their transactions on the internet instead of through a bank and bankers directly. This is the service which I...

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