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Market Share and Acquisitions The future prosperity of Medtronic heavily depends on diversifying its products so it can apply its technology to other diseased parts of the human anatomy. This diversification will result in an increase in market share, and potentially overall industry dominance. Currently, the company controls about 29% of the market share, calculated by the ratio of company sales ($5, 697 million) to industry total sales (19,643 million). They are behind such companies as Johnson & Johnson who have the greatest resources to support research and development, and possess the ability to maintain the large sales force needed to promote their products. If a higher market share was desired, Medtronic would need to concentrate on building a diverse range of products, which they are trying to achieve partially through mergers and acquisitions. One such acquisition that had a large impact on Medtronic's expenditures was acquired Spinal Dynamics Corporation...

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