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Management are aware of the need to build an e-commerce strategy and are prepared to implement a recommended plan with the proviso that performance can be measured.
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Case Report and Presentation Problem Statement To order to remain competitive Bartier Perry needs to utilise the internet in a way that brings the customer into a closer relationship; thus maintaining their client focussed approach. A mix needs to be determined that creates a solid technological platform from which their professional service can be leveraged. Management are aware of the need to build an e-commerce strategy and are prepared to implement a recommended plan with the proviso that performance can be measured. Introduction In operation since 1947, Bartier Perry has built itself to be a leading boutique law firm narrowing its areas of legal focus to ensure it remains highly competitive. The firm is committed to delivering a high level client focussed product with "their finger on the pulse ready to assist with changes". Evolving from a traditional lawyer's club culture of long lunches and high overheads the company has adopted a flatter management...
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