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Levi's was established in 1853 by Levi Strauss. Its major products are jeans and casual pants.
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Introduction Levi's was established in 1853 by Levi Strauss. Its major products are jeans and casual pants. It also designs and manufactures casual wear and accessories. Levi's is headquartered in San Francisco, California. Primarily, the company is privately owned by The Strauss Family. However, shares of Levi Strauss Japan K.K., its Japanese affiliate, are publicly traded in Japan. Levi's markets its products internationally. Operations are organized into three geographic divisions: America, Europe, Middle East and Africa, and Asia Pacific. Moreover, Levi's. markets its products under three brand names: Levi's for jeans wear; Dockers for khaki pants and casual wear; and Slates for dress pants and apparel. Gap is a global retailer selling casual apparel, personal care and other accessories under a variety of brand names including Gap, Banana Republic and Old Navy. Its principal market consists of the US, Canada, Europe and Japan with the United states being the most...
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