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In the late 1960’s Ford Motor Company was losing market share to competing car companies from Japan and Germany. Lee Iacocca, Executive Vice President, planned to produce, a new subcompact car called the Pinto
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TABLE OF CONTENTS EXECUTIVE SUMMARY................................................................3-4 PROBLEM STATEMENT................................................................4 Laura Nash...........................................................................4 QUESTION #2...............................................................................5 QUESTION #3...............................................................................5-6 QUESTION #4...............................................................................7 QUESTION #5...............................................................................7 QUESTION #7...............................................................................8 ANALYSIS OF ALTERNATIVES......................................................8 RECOMMENDATIONS...................................................................8-9 SUMMARY....................................................................................9 REFERENCE PAGE........................................................................10 Executive Summary: In the late 1960's Ford Motor Company was losing market share to competing car companies from Japan and Germany. Lee Iacocca, Executive Vice President, planned to produce, a new subcompact car called the Pinto. Iacocca's plan was to build a car that was below 2,000 pounds, would sell for no more than $2,000, and would be delivered to the market in a record time of less than 25 months. One of the challenges that Ford was confronted with was the placement of gas tank. The typical gas tank in other Ford models which was proven effective and safe was installed over the rear end differential. Ford, however, as pointed out in the below illustration, chose to install the gas tank in the back of the rear end differential to provide more trunk space. This demonstrated that...
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