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How Should Jones Blair Co. position themselves for future growth given that efforts need to be focused on generating new accounts in both Dallas and surrounding areas in the untapped professional market?
Member rating: No Rating | Words: | Submitted: Mon Oct 18 2004
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Problem How Should Jones Blair Co. position themselves for future growth given that efforts need to be focused on generating new accounts in both Dallas and surrounding areas in the untapped professional market? The current sales representatives are averaging roughly 25 accounts each and are already thought to be "well liked, helpful, professional and knowledgeable, but why have they only gained 5 new accounts in the past 5 years. The current reps need to refocus their efforts in becoming more aggressive in getting new accounts while still continuing to foster the relationships they currently have if they are going to stay in tune and grow in the untapped Professional markets of Dallas and surrounding areas. Professionals looking for product want a certain element of service and quality in paint and need to hold up a reputation that can not be tainted by poor product and poor service. Low standards are...
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