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Group Michelin Situation The Group Michelin, famous for developing the radial tyre almost 50years ago during the Second World War, is the French tyre maker based in Clennont Ferrand, France. A headlong US expansion in the l970s and 1980s gave Michelin a string of 13 North American manufacturing sites with headquarters based in South Carolina, including the 1990 acquisition of Uniroyal Goodrich Tire Co. in a debt-financed acquisition. This activity transformed Michelin from a medium sized European tyre maker into the world's leading producer after Bridgestone, Japan.. Today, Michelin has production facilities in many countries and sales and service outlets covering over 170 countries. Where there are no production facilities (Australia for example), Michelin has a significant import operation. By 1991, debt from expansion put the company into deep financial trouble. Costs were getting out of control. The company was getting complaints from valued customers and distributors such as Sears Roebuck & Co,...

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