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Google IPO Basic Information On Thursday, April 29, 2004 Google filed with the Securities and Exchange Commission to sell up to $2.7 billion in stock in an initial public offering. The auction process is taken from the company's registration statement that was filed with the Security and Exchange Commission. The IPO would rank Google among the fifteen largest IPO's in US history. Estimates of the post offering market value of the company vary, topping at about $25 billion, making the company more valuable than Sears Roebuck and Marriott International Hotel Inc. Google plans to offer their IPO using the auction process. The Dutch Auction Process The auction system Google intends to follow is based on the Dutch auction system is modeled after Netherlands' technique of selling flowers. It is a fairly new process in the United States. Less than a dozen companies have used this format to go public in recent years. In the...

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