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Gateway, Inc. I. Current Situation Firm History Gateway is involved in the computer industry. Gateway participates in different segments of this industry such as consumer and commercial computers. In addition to computers, Gateway produces computer peripherals, digital cameras, and other entertainment devices. This paper will focus on Gateway's performance in the personal computer segment because it is the core focus of the company and profitable industry. Gateway was started in 1985 when Ted Waitt dropped out of college to pursue a career in the PC industry. By 1993 Gateway went public as a corporation and began manufacturing and selling products outside of the United States. Gateway continued to grow over the years and naturally went through some changes, one of which was the resignation of Waitt in 1999 and then the reinstatement of Waitt as CEO in 2001. (Hoovers). To this date, Gateway is in the process of restructuring. Ted Waitt resigned from...

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