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For your further information first I would include a short analysis of our industry and the competition, than I would do our company’s analysis and my recommendations.The leisure sailing industry is in a growing industry
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Memorandum (#1) Port Marine Case For your further information first I would include a short analysis of our industry and the competition, than I would do our company's analysis and my recommendations. The leisure sailing industry is in a growing industry. Due to its popularity its customer base is constantly increasing regardless of the boat class we are talking about or even regardless of the purpose, whether the customer is racing or only cruising with the boat. In my belief we can break down the market in to 3 segments. First, with the most boats produced mass production companies, such as the french Beneteau, Jeanneau or the german Bavaria-Yachts and maybe even the slovenian Elan. Second category is, the smaller, not so global companies such as Hunter and us (Port Marine) among others. The third category is irrelevant for us, since those companies are producing the high-end, high priced luxury yachts, with...
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