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Introduction Today, over ninety percent of aircraft in service for commercial flight are either Airbus or Boeing aircraft. There has always been rivalry between these two manufactures and now competitive tensions are at new heights, since the recent launch of Airbus' A380, formerly known as the A3XX. Airbus and Boeing are neck and neck and have different views on how the market will develop. We will look at various factors both from the strategic point of view and also whether it made financial sense for Airbus to go ahead with the plans of manufacturing A380. Strategic Analysis of Airbus entry into the Super Jumbo market * Airbus has maintained a steady growth of commercial and freight rates and based on the region and the trend of airline alliances, a larger aircraft will be most likely in demand. However, Boeing believes that airlines want flexibility of smaller airports and the availability of long range...

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