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Exercise on Competitiveness Retailer: Kwik Save Kwik Save remains a competitive business compared with The Gourmet. Although Kwik Save sells its products at much lower prices than The Gourmet does, its products do not cost nearly as much to produce. The products are sold in bulk, but the quality is not as high. This however does not effect the profit margin. Although the profit margin is lower the sales turnover makes up for the difference. Kwik Save has a Low and Narrow Range of Brands to offer to its consumers. This means that Kwik Save is only interested in producing successful and fast selling Brands. This is an advantage compared to The Gourmet because it is not wasting precious shelf space on non- selling products. Kwik Save does not have its own Personal Service. This is not a problem because Kwik Save might have other stores situated around the country. The Gourmet being...

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