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* Evaluate and summarise EA's strengths and weaknesses, and the opportunities and threats that face the company at the end of 2003. Corporate Portfolio Electronic Arts (EA) has a knack for the craft of creating video games. The company is the world's leading independent developer and publisher of interactive entertainment software for advanced entertainment systems that are playable by consumers on home video game machines, personal computers, hand-held game machines and online. The products designed to play on all type of consoles available in the market includes the PlayStation(r)2 computer entertainment system, the PlayStation(r), the PSP(tm) (PlayStation(r) Portable) system, Xbox(r) video game system from Microsoft, Nintendo GameCube(tm), Game Boy(r) Advance and the Nintendo DS(tm) as well as PC. Company Information - In a nut shell Type Public (Nasdaq: ERTS) Founded 1982 Industry Interactive Entertainment - Video Games Headquarter Redwood City, California Key people - Trip Hawkins, Founder - Larry Probst, CEO Website www.ea.com Brand Architecture The brand architecture of Electronic Arts consists of the following brands: *...

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