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E-Business should not exceed on-line revenue contribution The internet has changed the way companies communicate, how they share information with business partners and how they buy and sell. Investment is essential for the triumph of any business with the increase in the difficulty and accessibility of the web based technologies. It has been argued that investment in e-business strategies is compulsory for survival. Some companies argue that ROI (Return On Investment) should be seen in terms of long term benefit. "E-business is the relocation of internal and external business processes to the internet" (IBM). A business becomes an e-business through developing web-based systems. E-business investment is the amount of money a business is prepared to invest into its e-business plans. Businesses can invest in streamlining business processes, CRM (Customer Relationship Management), e-procurement etc. Direct selling through the internet leads to the on-line revenue contribution. On-line revenue contribution is the "direct...

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