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Comparison and common points between Accor Group and InterContinental Hotels Group about their strategies to have a stable business and to resist to economic fluctuations.
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Subject : Comparison and common points between Accor Group and InterContinental Hotels Group about their strategies to have a stable business and to resist to economic fluctuations. Hotel industry is a very competitive market of which all multinationals chains try to be the leader whereas the market is almost reaching its critical size. It is a very active market which is influenced by ever changing geopolitical environments. Therefore, hotels always must to adapt theirs strategies and foresee the crises if they want to resist at these fluctuations. The aim of this assessment is to compare two big multi-nationals in the hotel industry, Accor Group and InterContinental Group, in order to see if they adopt the same strategies to have a stable business. Firstly, I will do a presentation of both companies and next I will deal with the different strategies they established. I) Presentation of the companies 1) Accor Group Accor is running two complementary...
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