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COMPANY OVERVIEW I. Introduction Jingle Bell is a new toy company that has been set up in Chelmsford with initial capital £400,000 at beginning of 2003. The company produces two kinds of plastic toys for nursery school market, AJAX and ZORO. Until the end of 2004, Jingle Bell has made £249,661 net profit with its annual turnover reaching £1.38 million. And its share price picks at 141 pence. AJAX ZORO II. Executive Officers & Company Structure The current top management fleet consists of three members: Chairman & Personnel Officer: Una Kou Manufacturing & Marketing Officer: Eille Xu Finance Officer and Chief Secretary: YiYi Wang In an attempt to maintain the effective and efficient outcome, Jingle Bell always keeps a highly efficient flat structure. Until the end of 2004, the number of employees is 94, excluding three senior managers, with 80 employees and 8 supervisors working in the manufactory. STRATEGY & OBJECTIVES Since the start of...

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