Citigroup in post-WTO China Analyze and evaluate the strengths and weaknesses of Citibank as they apply to banking in China, and indicate whether other Citigroup activities can build on Citibank's China experience.

... GROUP CASE WRITE-UP Citigroup in post-WTO China 1. Analyze and evaluate the strengths and weaknesses of Citibank as they apply to banking in China, and indicate whether other Citigroup activities can build on Citibank's China experience. Citibank can rely on many advantages to penetrate the Chinese market. Its huge experience with the developing markets first provides the bank a reliable and efficient mainframe to face the difficulties of the buoyant Chinese market. Moreover, China is an historic location for Citibank activities since the group has been present there since 1902. With the first liberalisation phase launched by Deng Xiaoping, Citibank was one of the first foreign banks to reach anew the Chinese shores. Both this specific ability to deal with high-risky markets and this first-coming policy give the bank the opportunity to develop an efficient and well-rooted network in China. Consequently, the bank can boast of having a real top-of-mind brand

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