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Case Analysis Southwest Airlines Co.
Member rating: No Rating | Words: | Submitted: Fri Apr 30 2004
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Management 449 Dr. Mohsen Modaress Friday 9:00-11:45 Southwest Airlines Case Michael Vo Jason Jones Randy Schroeder Yan Fredrick Willy Budiman Case Analysis Southwest Airlines Co. Case Abstract Southwest Airlines Co., founded by Rollin King and Herb Kelleher over 30 years ago, is the fourth largest major airline in America and the second largest in scheduled domestic departures. Southwest Airlines has numerously won the coveted Triple Crown for best on-time record, best baggage handling, and fewest customer complaints. They are well-known for their strategy of high frequency, short-haul, point-to-point, low-fare services. Southwest averages more than 64 million passengers a year in flights to 58 different cities all over the southwest. Being the first airline to launch an Internet home-page, Southwest was able to generate 46% of its passengers online and at about $5-$7 less than their competitors who book flights through travel agents. They own over 355 of the latest jets and the only aircraft type Southwest works with is the...
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