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INDIAN INSTITUTE OF MANAGEMENT, INDORE Session No: 1 Date of Submission: 21.09.2007 The Chief Financial Officer, traditionally, is the guardian and leader of good planning and performance management. However, the CFO's job has become more complex with involvement in mergers, financial dealings and investor relations. With the growing significance of business fundamentals and credible accounting as investors' criteria for judging the corporate quality, it is now essential for companies to go back to the basics and tap the potential value added by the CFO in a traditional role. Sophisticated financial performance measures prevalent in today's business climate, like value-based management, can create value for the company but will fail if not adapted to the company's situation. However, designing and implementing a planning and performance management approach tailored to the industry and company's needs, can create significant value by improving the company's performance. Using the four principles outlined below, CFOs can effectively answer critical questions...

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