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Fiat Group Strategy analysis Fiat group deals with automobile manufacturing, engine manufacturing, agricultural and construction equipment, trucks and commercial vehicles, components and production systems and other businesses.. We can say that contemporary these areas of businesses play a big role in the world. The key profit drivers is without any doubt a automobile manufacturing because Fiat group has three powerful brand such as Fiat, Maserati and Ferrari. With regards to Maserati and Ferrari, they are luxuries brands. A key risk will be very big competition within middle class car, where Fiat cars are segmented. The segment is very profitable because there is enormous demand for cars from that segment due to their prices. Currently Fiat Group's performance is really good because the group continuously is making progresses which are expressed by new products, in this case these are cars. Future performance will depend upon how Fiat group will handle with the strategic...

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