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BUSINESS PLAN NAME ADDRESS SUMMARY CONTENTS Business and objectives 2 Personnel 3 Marketing plan 4 Production plan 6 Resource requirements 6 Financial data 8 Monitoring of financial results 9 Appendix 1: sales brochures 14 Appendix 2: proprietors CVs 15 BUSINESS and OBJECTIVES NAME ADDRESS LEGAL STATUS BUSINESS START DATE MISSION STATEMENT SHORT-TERM OBJECTIVES LONG-TERM OBJECTIVES PERSONNEL Key Personnel Name Age Qualifications Position Annual Salary * CVs attached Other personnel MARKETING PLAN Product Say here what your product is Give details of flavours, fragrances, and shapes etc - general specifications What the prices are The product specifications and price have bee arrive at following market research Say where and how you researched the market Questionnaires sent to???? A copy of the sales brochure, etc is in appendix 1 The Market Who are the customers? What sales do you expect? Where will you sell? What market % do you expect? The Competition Who are the nearest competitors? What do they have - good points - bad points What do you have that they don't (competitive advantage?) We are a small company which means we are able to offer a more 'personal' service to our customers. Promotion Promotion is by way of Monthly advertising in the hi-fi magazines Mail shots to existing...

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