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Brunswick Distribution Case Report Group 5 Sara Reitz Kevin Walsh Zhenning Shi Cord Campbell Radu Olievschi The Brunswick case offers a good opportunity to look into the financial impact of a manager's decisions on building an efficient value chain. The distribution company's strong top line growth has not translated into solid financial return for the past few years. Based on suggestions from his two Vice Presidents, CEO James Brunswick has to decide whether invest in an additional warehouse or to invest in streamlining the order process. Ratio Analysis The ratio analysis based on the Financial Analyzer revealed a mixed result for the two options. From a market performance perspective, the expansion case seems to be preferable to the streamlining cases as indicated by the high EPS of $8.98/share compared to the basic and full streamlining cases at $7.57 and $8.46/share respectively. The better performance can be attributed to an increased business base as well as higher leverage. On...

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