Airline industry is one of the fragile industries in the market. Since the tragic events of September 11th some of its profound consequences are coming to light now.

... Industry Information Airline industry is one of the fragile industries in the market. Since the tragic events of September 11th some of its profound consequences are coming to light now. As events have been unfolded it has been thought inevitable that the airline industry would suffer heavily, stocks have been devalued and ticket prices are all time low. The national airlines have certainly been forced to retrench, cutting the number of short haul European destinations where costs are too high. Sabena, Belgians national airline and one of the oldest in the world has gone out of business. Swissair has had similar liquidity problems and has had to be bailed out by the Swiss government. Low cost however, have for the most part averted many problems that could be associated with consumer confidence and have remained profitable. Key Players The key player f the no-frills/low cost airline are: Ryanair- carrying 15 million passengers a

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