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After its establishment in the car industry, TOTO seemed to have some success in its luxury sector, but its internal inefficiencies inevitably constituted the financial deficit in the end. - Opportunities for TOTO
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TOTO : "I don't want to lose in this game." After its establishment in the car industry, TOTO seemed to have some success in its luxury sector, but its internal inefficiencies inevitably constituted the financial deficit in the end. Opportunities for TOTO IN the beginning, TOTO entered the car industry, focusing the luxury and upper medium sector of the market of affluent drivers from 25 or over. Attracted by the high gross margin from it, no doubt they produced high quality and distinctive cars and set a far higher selling price than the others. At the same time, they have also differentiated their cars with 4 models for 3 sectors in the luxury market, which are Cheeta (for the 25-40 age group), Leopard and Lion (41-55 age group) and Panther (over 55 age group). During the 5 years, marketing research and data were collected as a secondary source taken from research agents to...
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