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Adopting a Firm 1) Name your chosen company: SEGA CORP 2) Share Price of Company Wed 10th Sept 2003: 1,225 yen = £6.50 3) Main area of business of the firm: Sega are manufacturing Game Software the Electronics (console/amusement) market 4) Level of Operating Profit in 2002: 5) Main Strategy of Firm: Sega are concentrating on publishing game software for multiple platforms (for example the Xbox, Playstation 2, Gamecube and the Amusement industry) thus continuing to improve their financial position by increasing profit margins and paying off old debts. Most of these debts generated by Sega's old console; the Dreamcast which flopped worldwide due to lack of advertising despite advanced technology superior to those of its rivals. Successfully generating a popular worldwide console is very risky and can be very damaging for a company as Sega have come to realise from the past hence why Sega have restructured the company into a software developer from...

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