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A case study: Gordon Bethune and the turnaround of Continental Airlines.
Member rating: No Rating | Words: | Submitted: Sat Aug 23 2003
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COURSE TITLE: Strategic Management MBL 915 - P (A case study: Gordon Bethune and the turnaround of Continental Airlines) CODE: MBL 915 -P GROUP ASSIGNMENT # 2: CODE G2 GROUP No. ERI 0403A PARTICIPANTS STUDENTS No. 1. Menghisteab Yohannes Beyin .............................. 34224734 mengsjohn@yahoo.co.uk egb1@gemel.com.er 2. Tewolde Sibhatu Habtemichael ..............................34224939 tsen_2@yahoo.co.uk 3. Ghenet Merhazion Tesfazion ................................ 34889027 ghenet_m@asmara.uoa.edu.er 4. Eyob Berhane Abraha ..........................................34224890 eyobberhane2002@yahoo.com 5. Fisahazion Negasi Weldeselassie .............................34224866 rodasfn@yahoo.com 6. Seltene Ghebrearegawi Desta ............................... 34224610 seltenega@yahoo.com TABLE OF CONTENTS 1.EXECUTIVE SUMMARY: 2 2. CONTINENTAL'S PROBLEM ANALYSIS 4 3. CORE COMPETENCIES OF CONTINENTAL AIRLINES 6 3.1 VALUE CHAIN 6 4. KEY SUCCESS FACTORS OF CONTINENTAL AIRLINE 7 5. CONTINENTAL AIRLINE CORPORATE CULTURE 8 FACTORS FOCUSED ON IN THE NEW CULTURE: 10 6. KEY POLICIES, OPERATING PRACTICES FOR IMPLEMENTING THE GO FORWARD PLAN 11 7. EVALUATION OF GO FORWARD PLAN 12 8. IMPLEMENTATION AND EXECUTION OF THE GO FORWARD PLAN 15 9. EVALUATION OF THE TURNAROUND STRATEGY, "IS IT FRAGILE OR NOT?" 18 10. DEVELOPMENTS AFTER SEPTEMBER 11 19 11. ADJUSTMENTS/ CHANGES NECESSARY ON THE GO FORWARD PLAN 20 12. STRATEGY -RELATED AND IMPLEMENTATION/EXECUTION...
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