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A Comprehensive Financial Analysis Of TOYS R US TABLE OF CONTENTS Company Overview ....................................................... 4 Key Facts........................................................................ 4 Business Description.................................................... 5 History ............................................................................ 6 Key Employees .............................................................. 7 Major Products And Services..................................... 12 Products And Services Analysis................................ 13 SWOT Analysis ............................................................ 14 Top Competitors .......................................................... 18 Company View ............................................................. 19 Locations and Subsidiaries........................................ 24 HISTORY Toys "R" Us was established in 1948 as a baby furniture store in Washington DC, by Charles Lazarus at the young age of 25 . Mr. Lazarus began a business totally dedicated to kids and their needs just in time for the post-war baby boom era. The store started off by selling baby toys first, and then toys for older children, as it responded to customer demand. In 1957, Lazarus opened the first toy supermarket, which combined specialty retailing and off-price positioning. In May 1999, the company formed a new division, Toysrus.com. The following year, Toysrus.com teamed up with Amazon.com to form a co-branded online toy store. ANALYSIS OF TOY R US'...

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