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What is strategy?
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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What is strategy? "What business strategy is all about is, in a word, competitive advantage... The sole purpose of strategic planning is to enable a company to gain, as efficiently as possible, a sustainable edge over its competitors. Corporate strategy thus implies an attempt to alter a company's strength relative to that of its competitors in the most efficient way." Kenichi Ohmae, The mind of the Strategist This definition of strategy looks more like a definition of an operational effectiveness. In different words it states that the company has to perform better then its competitors in any way it could possibly find. According to Porter, the main problem is failure to distinguish between operational effectiveness and strategy. Porter argues that most companies today compete on the basis of operational effectiveness. However few companies have competed successfully on the basis of operational effectiveness over an extended period, and staying ahead of rivals gets...
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