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March 4, 2004 Corporate and/or National Cultures As globalization quickening its pace, more and more corporations become increasingly interested in the markets outside their home countries' boundaries. To the corporate executives, opportunities overseas indicate vast, almost infinite profit, but like always, "things come in a package" and the entry-barriers that could take many forms remain quite a challenge for the modern era "gold-diggers" to conquer. Among them the invisible culture barrier plays a crucial role in determine the corporate 's success in a foreign country. In a culture-rich developing country like China, when tangible regulations and laws are still far from being complete or flawless, people's mentalities, values and customs should be the No.1 subject foreign corporations considering expand to China ought to study---in order to determine whether their product/service/corporate culture will be able to adapt to the Chinese culture and accepted by the Chinese society. Usually the larger adaptability...

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