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Contents 1. The risks in the Political Environment 3 2. The risks in the culture environment 4 3. Product of exchange risk 4 4. Export risks 5 5. Investment risks 6 6. The Currency Capital Risks 8 7. Supply Chain Management 9 8. Source list 10 To analysis challenge in the International marketing that we are concentrated on analysis the risks aspect in the IB. as usually the challenge on the risks, therefore to achieve success operated business in the IB is how to avoid those risks. 1. The risks in the Political Environment Companies usually prefer to conduct business in a country with a stable and friendly government, but such governments are not always easy to find. Therefore international managers need to analysis the host country's government, its policies, and its stability to determine the potential for political change that could adversely affect corporate operations. Political risk occurs in every nation, but the range of risks varies widely from country to country. In general, political risk is lowest...

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