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A clear analysis of the external influences affecting the development of the marketing strategy.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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A clear analysis of the external influences affecting the development of the marketing strategy. Pest Analysis for the demand of Uniforms and Embroidery Services. A PESTEL Analysis is a method of analysing organisations external surroundings into 6 main categories:- * Political * Economic * Social * Technological * Environmental * Legal. Political effects that could affect Blaze are:- * A New Government * A change in Foreign Policy * Pressure Groups * Attitudes Towards Subsidies * Protectionism A new government can bring in opportunities for businesses especially if there is a stable environment around the government. Seeing as last year a newly elected government was formed there is at the moment a stable government with new ideas and prospects. A change in foreign policy could affect the business through cheaper materials or shipping costs. If ever a war should occur or public services needed to be enforced then the need of specialist and military uniforms would increase. Therefore the government would depend on large scales of...
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