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ASSIGNMENT FOR SPORT OBERMEYER CASE STUDY BY: ANTON MULJADI DATE: Oct 2, 2007 # OF PAGE: 3 ( INCLUDING THIS PAGE ) Summary From the improvement opportunities in the case, I chose to analyze and give recommendation on supply demand synchronization and SKUs rationalization because these 2 areas present the biggest opportunities in affecting Obermeyer bottomline. Opportunity The biggest challenge Sport Obermeyer is facing is the uncertainty of demand in a very seasonal industry. Obermeyer long production cycle time and in-efficient production facility utilization ( China vs Hong Kong ) contributes to the difficulties of coupling supply and demand. High product variety ( SKU counts ) contributes to the long production cycle time and inefficiency ( out of stocks and overages leading to discounts at the end of seasons). 1.) Demand vs. Supply Obermeyer will be able to minimize stock outs and discounting products by better incorporating demand uncertainity into their production planning process. Obermeyer has their most...

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