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What Facilitates or Hinders Spring Break Satisfaction.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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A marketing research report on: Spring Break Satisfaction Gavin Ford Julien Martineau José Fernando Pérez Marketing 352 May 2, 2003 Report: What Facilitates or Hinders Spring Break Satisfaction Background 1. Spring Break Spring Break is an established cultural tradition among college students, an annual event with its own sets of rituals, a piece of 20th century Americana. Some of the elements of the Spring Break tradition go way back in the customs of American college students. While alcohol plays a central role in Spring Break rituals, planned activities expand to include more sports, trips to theme parks and other tourist spots, snorkeling and scuba diving, even a job fair. In recent years we have seen an upsurge in alternatives to Ft. Lauderdale and Daytona Beach. Other spots attracting high attendance include Panama City, South Padre Island in Texas, Palm Springs in California, Cancun, Acapulco, and the Bahamas. 2. Objectives The objective of the following report was to discover the different factors...
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