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Individual Project Topic 12 - Reviewing the Optimal Consumer Environment Executive Summary The goal of every business to help them market their products better includes a well developed environment for its consumers. The environments of businesses selling goods will vary depending on whom their target market is and what type of products they're trying to sell. Everywhere you go from a coffee shop to shopping for clothes the store environment has been created in a way by marketers to try and create the optimal consumer environment. As defined in the book, the environment refers to all the physical and social characteristics of a consumer's external world. The objective of an optimal environment is to appeal to the consumers so that they feel more relaxed and in control, thus helping out the purchasing process. The environment that a consumer is exposed to should be thoroughly focused on and attended to for the objective is...

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