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Report of Consumer Behavior at Supermarket Abstract How do consumers decide when and how much they will consume of a stockpiled product? We develop a framework to explain how the salience and convenience of a stockpiled product influence consumption incidence and consumption volume. In my observation show that stockpiling increases the consumption volume for most products. However, we find that stockpiling only triggers consumption incidence for high convenience products, and that this effect is partially mediated by the higher salience caused by stockpiling. Introduction "I love to people-watch don't you? People shopping, people flirting, people consuming ... Consumer behavior is the study of people and the products that help to shape their identities." (Solomon, 1999 Preface) Can we really find their identities shape from their shopping behavior? Will consumers be affected by other factor? This essay will observe and explain the consumer behavior more specifically. Background I chose a Park'N Shop superstore which located in Olympic City...

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