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Referring to a company of your choice, discuss why an understanding of consumer behaviour is fundamental to effective marketing and how this knowledge of consumer behaviour is used for marketing decisions”.
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COURSE TITLE: BSC (HONS) DEGREE IN BUSINESS INFORMATION TECHNOLOGY UNIT TITLE: INTRODUTION TO PRINCIPLE OF MARKETING ASSIGNMENT: 1 UNIT LEADEER: RANIS CHENG STUDENTS NAME: TINUKE OLADUNJOYE DANIEL ROBINSON KRISHNA PATEL AVNI PATEL ASSIGNMENT TOPIC: "Referring to a company of your choice, discuss why an understanding of consumer behaviour is fundamental to effective marketing and how this knowledge of consumer behaviour is used for marketing decisions". INDEX PAGE INTRODUCTION TO CONSUMER BEHAVIOUR 3 HOW CONSUMER BEHAVIOUR IS FUNDAMENTAL TO EFFECTIVE MARKETING 5 HOW CONSUMER BEHAVIOUR IS USE FOR MARKETING DECISIONS 8 CONCLUSION 10 BIBLIOGRAPHY 11 INTRODUCTION TO CONSUMER BEHAVIOUR "The "official" definition of consumer behaviour is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society" (Lars Perner, Ph.D., San Diego State University Imperial Valley Campus) Wikipedia.org/ define consumer behaviour as the "study of how people buy, what they buy, and why they buy....
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