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Nike – a TNC.
Member rating: No Rating | Words: | Submitted: Mon Feb 09 2004
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NIKE - A TNC In 1962 Bill Bowerman, the legendary University of Oregon track & field coach, and Phil Knight, a University of Oregon business student and middle-distance runner, struck up a partnership to form a company called Blue Ribbon Sports (BRS). BRS imported shoes from Japan to the USA. First-year sales totalled $8,000, and in 1972 BRS changed its name to Nike, named for the Greek winged goddess of victory, and so began the birth of one of the modern worlds biggest and most famous companies. Nike employs 22,000 people worldwide, from Nike World Headquarters in Oregon and Nike European Headquarters in Hilversum, The Netherlands, to nearly every region around the globe, including Asia Pacific, the Americas, and Europe, Middle East and Africa. This includes manufacturers, shippers, retailers and service providers, and nearly 1 million people help to bring Nike to athletes and the public around the globe. It's this sheer scale...
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