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Identify and explain how department stores contributed to the "shaping on modern culture consumer culture" (Laermans 1993) "There was a consumer revolution in eighteenth century England. More men than women than ever before in human history enjoyed the experience of acquiring material possessions. Objects for centuries had been the privileged possessions of the rich came, within the space of a few generations, to be in the reach of a larger part of society than ever before and, here for the first time, to be within the legitimate aspirations of almost all of it. Objects which were once acquired as a result of inheritance at best came to be legitimate pursuit of a whole new class of consumers." (McKendrick, Brewer and J.H.Plumb 1982) There have been many ideologies attributing to consumer culture in today's society. In this essay I will look at differentiating factors and explain how department stores have contributed to what Laermans...

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