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Consumer Buying Behaviour & Organisational Markets and Buying Behaviour.
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Semesterarbeit SS 1999 Fach: Englisch Ingo Lichtmaneker Internationale Betriebswirtschaft I5 Thema: CONSUMER BUYING BEHAVIOUR & ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR 1 CONSUMER BUYING BEHAVIOUR 3 1.1 Introduction 3 1.2 Types of Consumer Buying Behaviour 3 1.3 The Consumer Buying Decision Process 4 1.4 Personal factors influencing the buying decision process 5 1.5 Psychological factors influencing the buying decision process 6 1.6 Social factors influencing the buying decision process 7 1.7 Understanding consumer behaviour 8 2 ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR 8 2.1 Introduction 8 2.2 Types of organisational markets 8 2.3 Dimensions of organisational buying 10 2.4 Organisational buying decision 13 2.5 Concluding remark 14 1 CONSUMER BUYING BEHAVIOUR 1.1 Introduction What do we mean if we are talking about consumer buying behaviour? There are several decision processes and acts of people (consumers) buying and using products for themselves or their household. These processes might be very interesting for companies and their marketing managers. But what are the reasons why marketers should know about consumer buying behaviour? -Well, there are several reasons: * At first it is important to know about the reaction of the buyer...
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