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Consider how the management of the firm's finances and marketing might be affected by a shift away from mass production
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| Submitted: Thu Jul 11 2002
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A new director of operations management has been lured by DBC manufacturing. He is an expert on small scale flexible productions systems. Consider how the management of the firms finances and marketing might be affected by a shift away from mass production. (24) This new director intends to move the firm into smaller types of production. This will be either beneficial or disastrous depending on how the firm reacts to the change. Although DBC will be affected as a whole its success depends on the fast and efficient reactions of the firms' finance and marketing department. Here I shall explain how and why this is. Mass, or flow production, is the large scale production of an identical standard product. The department has, in the past, had to consider the criteria for making it a success. These include high levels of capital investment for specialised machinery and the requirements for maintaining long...
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