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Operations Management Group Assignment 11 May, 2004 Benetton Group: The evolution of a network to face global competition Executive summary Benetton has Conventionally, Benetton has always been a company renowned for innovation, particularly in the field of operations management, and, on an even more specific level, its product design. Its products have always been unusual, and unmistakably 'Benetton'. Unique and original marketing and communications have aided in the success of this aspect of business. For instance, a particularly innovative operations technique employed within the firm was a 'tinto-in-capo' strategy. This involved the production of a standardised product that was left undyed, which allowed Benetton to produce in bulk, resulting in significant cost advantages. Once the most current consumer tastes had been gauged, the firm was able to dye the garments appropriate colours in order to exploit current market trends. Yan Chen Adam Flanigan Jennifer Lee Jamie Pollard Table of Contents 1.0 Introduction 2.0 Objectives of Reorganising Product Design 2.1 Conventional...

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