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Analysing exactly how successful the early printers were is not an easy task.
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Analysing exactly how successful the early printers were is not an easy task. Firstly, one must realise that the topic of printing does not consist solely of the extent to which printers prospered in a monetary sense, or the extent to which printing was accepted by the readership it aimed at. It requires an appreciation of the fine and difficult art of printing and the problems that lie therein. One need only look at Moxton's Mechanick Exercises on the whole Art of Printing to understand the complex process printing involved, he identifies the process of simply printing a page without taking into account publishing, financing or selling, as eight separate jobs.1 When one realises that in the earliest times the printer had to perform all these simultaneously, one cannot look at the output of books without the utmost admiration for the printer. At the same time, printers had to...
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