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Jordan Fife English 1 David Zehr 3-25-03 Act, Protest and Buy Diesel So if you think you have been to Dieseland, and you probably have been to one of the 160 global stores-- each custom built as a gateway to the Diesel world, where handsome DJ's spin the latest sounds; where impossibly trendy twentysomething shop assistants make you feel like you are the only person in the room worth talking to; all at the same time-- you have got it all wrong. The real Dieseland, the real epicenter of Diesel empire, is its advertising campaigns. Advertisers often use unconventional strategies when projecting a particular identity in their advertising campaigns. The high-end clothing company Diesel uses this unconventional approach to target youth in an ad series that portrays seemingly homeless men and women dressed in Diesel and sitting in the street while holding up cardboard signs that say: "Marry Young", "Respect your Mom" or...

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