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A model for supporting Business and Consumers within an Internet Retailing Environment
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Global Networked Organizations Twelfth International Bled Electronic Commerce Conference Bled, Slovenia, June 7 - 9, 1999 Utilizing Information Processing for Enhancing Value: towards a model for supporting Business and Consumers within an Internet Retailing Environment Adam P. Vrechopoulos Brunel University, Information Systems & Computing Uxbridge, Middlessex UB8 3PH, UK Tel/Fax: +30 1 8203160, 8203154 email avrehop@aueb.gr Katherine C. Pramataris Athens University of Economics & Business, Information Systems Department 76 Patision Street, 104 34, Athens, Greece tel/fax: +30 1 8203160, 8203154 email K.Pramatari@aueb.gr Georgios I. Doukidis Athens University of Economics & Business, Information Systems Department 76 Patision Street, 104 34, Athens, Greece tel/fax: +30 1 8203160, 8203154 email gjd@aueb.gr Adam Vrechopoulos, Katherine Pramatari, Georgios Doukidis Abstract Information processing composes a critical success factor for business effectiveness. Consumer and Sales data comprise the core concept for supporting businesses to apply personalized Marketing/Sales strategies to satisfy consumers and gain competitive advantage. Towards this strategic objective, businesses are facilitated by the huge technology capabilities incorporated in...
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