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British American Tobacco (BAT), a large international company, claims to be the leading tobacco group in the world. BAT has been in existence for over 100 years and trades through 180 outlets worldwide, employing over 85,000 people globally. The information in this essay has been obtained via BAT's large website with additional information from the Action on Smoking and Health web site (ASH). A PESTLE analysis has been undertaken, raising questions of how external influences can directly affect BAT. The change in social tolerances of smoking has been examined in this essay. The essay also informs the reader of what BAT believes their responsibilities are within this environment and how they are addressing these issues. Also shown is how changes in the social environment in the next 5 - 10 years may affect BAT. A PESTLE analysis has been undertaken which highlights issues that face BAT both now and in the future. Political *...

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