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Master degree Business Administration Innovation and entrepreneurship BUS 705 Essay Cemex S.A. Prepared for: Rodd Farr-Wharton Prepared by: N Spykerman Cemex is one of the largest cement and concrete companies in the world with operations in 50 countries and revenue of US$ 15.2 billion last year. It claims that its continuous growth since 1968 is caused by continuous innovation (case_p1). It can be disputed whether innovation is the only factor that contributes to innovation. The purpose of this essay is to identify the factors that contribute to successful growth in business. Examples of Cemex will be used to illustrate the topics. This essay defines what 'growth' and 'innovation' is before identifying factors and conditions that contribute to successful growth of business. These conditions and factors need to be facilitated by the organisation. The leader of a business ultimately determines how the business will be done by the decisions he makes. Therefore, the role of the...

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