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Terms of Reference The report is prepared in terms of addressing the financial situation of the enterprise known as "Pizza Express Plc". The analysis is based on the "Pizza Express Plc" annual report from 2002, requested February 10th, 2004 and handed in March 2nd, 2004. Introduction The principle activity of Pizza Express Plc is operating restaurants, franchising restaurants and the wholesale and merchandising of food and beverages. Hence, the operating cycle should be relatively short. Pizza Express Plc may be identified as enjoying the fifth consecutive year of sales increase, which is a 214% growth since 1998. This is in accordance with the growth strategy proposed by the company. Similarly, one may identify the company's assets to have increased by 14.03% in 2002. One may recognize this capital expenditure to be financed primarily through net cash funds generated by operating activities. This could also have resulted in the company having a negative working...

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