Standard Chartered Bank
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1.INTRODUCTION 1.1 ORIGIN OF THE REPORT This term paper is prepared for MKT 450 course instructor of the Undergraduate program, School of Business at North South University as a partial requirement of course. This report is prepared during the fall, 2004 semester and would be submitted in the same semester. The standard procedure for the long, formal report is followed here as par the instruction of the course instructor. 1.2 OBJECTIVES> General objective: The primary objective of this report is to compare the practical experience by working to link the theoretical knowledge with its application in real life situation. Another objective is to explain the past, current and future situation of the customer service of the Bank.> Project Objective: * Customer Service Maintenance. * Credit Card Service Directory. * A research on credit card facility. * Correspondence Unit. 1.3 METHODOLOGY> Primary Data: The data and the information collected from the customer and the employees themselves.> Secondary Data: Information was also...


