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Operations Management Case 1: Manzana Insurance Submitted to Prof. T. S. Nagabhushana Indian Institute of Management Bangalore Situation Analysis Founded in 1902 in California, Manzana Insurance specialized in commercial insurance, with property insurance, in 1991, making up 65% of its revenues, liability insurance 20%, and investment income and miscellaneous specialty lines constituting the remainder. Manzana operated through a network of relatively autonomous branch offices in 3 states of the United States of America - California, Oregon, and Washington. Each branch was treated as a separate profit and loss center. Its sales force comprised about 2,000 independent agents who represented Manzana and other competing insurers. Consequently, there were no exclusive Manzana agents. Manzana Insurance, founded in 1902, had a profitable home and commercial property insurance business for several decades. The company's performance started taking a hit in early 1970s. This was due to emergence of a nimble competitor, Goldengate, and high interest rate regime. The case is concerned...

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